Dream Chapter Studio
Dream Chapter Studio is a creative hub for stationery and art enthusiasts, known for its vibrant, playful designs that blend modern flair with nostalgic Y2K elements. With a strong social media presence, the studio has built a dedicated following, offering unique, girly, and futuristic products that inspire self-expression and creativity.
Dream Chapter Studio needed to shift from Etsy to Shopify to reduce fees and gain full control over branding and marketing.
Challenge
Create a visually immersive Shopify store that aligns with Dream Chapter Studio’s fun, Y2K-inspired branding. The site should encourage users to explore products and boost sales through strategic CTA placements.
Goal
Visual Brand and Identity
The design embraced a vibrant Y2K aesthetic, inspired by the futuristic yet nostalgic appeal of Kpop group Aespa. By integrating playful colors, bold typography, and 3D design elements, the website reflects the brand’s personality—girly, innovative, and fun—while ensuring a modern, clean look.
CTA Banners
Incorporating the visuals and theme in mind for branding for the Shopify website, I created 2 banners for Dream Chapter Studio. The first banner centered around the New Arrivals, a sticker collection, and a Sale banner. Both banners include a Y2K theme with pixilated text and graphics, as well as a paper texture for added nostalgia.
Drafting Solutions
To enhance the shopping experience, the site structure was simplified, guiding users through a clear and engaging journey. CTA buttons were strategically placed to prompt exploration and purchases, helping to convert visitors into customers by minimizing distractions and encouraging action.
Shopify Implementation
The implementation on Shopify allows for a more brand experience for Dream Chapter Studio’s customers over relying on Etsy to make sales and communicate its visual identity. Moreover, the Shopify website creates more customization to showcase products with creative banners, giving Dream Chapter Studio control over how it’s products are presented.
Ongoing Iteration
This project represents the first iteration, with a focus on laying a solid foundation for future growth. As Dream Chapter Studio continues to update its inventory and gather user feedback, the design will be refined to improve performance and adapt to emerging customer needs.